Sales Glossary

A

Account based marketing

Account penetration

B

Bluebird sales

Buyer enablement

C

Call cadence

Churn rate

D

Demo call

Discovery meeting

E

Elevator pitch

Exit criteria

F

Follow-up cadence

Full-cycle sales

G

Go-to-market

Growth pipeline

H

Handshake deal

Hunter sales rep

I

Ideal customer profile

J

Journey mapping

K

Key account management

L

Lead nurturing

M

Market segmentation

N

Negotiation tactics

O

Outbound sales

P

Prospecting

Q

Qualified lead

R

Relationship selling

S

Sales funnel

T

Target account

U

Upselling

V

Value proposition

W

Win rate

X

X-factor seller

Y

Yield optimization

Z

Zero-based budgeting

Andre